As you may already know if you read Part I of my review of A16z Marketplace 100 report, I identified 15 of my favorite startup names listed in a16z’s comprehensive report. I am back here again as promised to wrap up my review of the Marketplace 100 by listing my 10 favorite brandable startup names listed in the report. If you haven’t read it yet—The Marketplace 100 report focuses on startups and private companies rather than “the most successful and established companies” in their respective industries, and the a16z report does an outstanding job of mapping the current state of affairs or rather the economy created by the marketplace companies identified in the Marketplace 100 report.
In addition, the Marketplace 100 report contains a wealth of information and fascinating insights. In the report, Bennett Carroccio and Andrew Chen share a few insights listed below:
They indicated how surprised they were by the number of startups that made the Marketplace 100 list which included a plethora of startups that were unfamiliar to them;
Four startups accounted for 76% of the consumer spend;
The largest categories consisted of startups in the travel, food and grocery industries;
Fitness memberships, celebrity-shout-outs, streetwear and car washes were among emerging categories; and
The fastest growing marketplaces are increasing at very demonstrative pace year-over-year.
Again, I found the report to be fascinating and insightful. You should definitely check it out especially if your goal is to level up your startup or entrepreneurship game. Without further ado, here are my 10 favorite brandable startup names included in the Marketplace 100 report.
1. Instacart.com: I have always liked the Instacart moniker—another great mash-up or blended startup name of the brandable kind. This name is formed through the linguistic alchemy or mixture of the words instant and cart (as in shopping cart). Blended together, the name, Instacart, strikes the perfect imagery of someone else doing my shopping for me and delivering all of the goodies that I purchased to my home—hey, wait a minute—that is exactly what the folks at Instacart.com do. Duh!
2. Pearachute.com: Mash-ups or blended names are one of my all-time favorite types of brandable names and the name Pearachute does not disappoint. I absolutely love the obvious creativity of the name. Perhaps my affinity for this name is also born out of my love for pears and parachutes, blended together this is the perfect mix of creativity and startup success.
3. Artsy.com: Another cool name is Artsy. I like this name, well . . . because it Artsy. Well, not really, but it could be. At present the Artsy.com brandable forwards to Venture.com which operates as a business that appears to connect startups, entrepreneurs and other business owners with the owners of parked or underutilized domains. Artsy negotiates domain usage leases for the use of prime domain names that aren’t being deployed by the owner-registrant of the domain name.
4. Coursera.com: Coursera combines two dictionary words: “course” and “era”. Together they form the mashup brandable, Coursera. Coursera is an Edtech startup that connects those seeking to tool or level-up their education or skill set repertoire with additional training or the educational offerings of the various vendors of whom the folks at Coursera partner with. This is a great idea of course and every great idea deserves a great name like Coursera.
5. Kidizen.com: I think I am now a denizen for Kidizen. Do you see what I did there? Never mind. I like the name Kidizen because it is cool, fun and catchy and a great name for a startup that serves as an online consignment shop for kids clothing that is no longer being used—think of it as a Poshmark for tiny bopper clothing, lol. Anyway, I simply love this name.
6. Envato.com: Envato is a fictitious or made up brandable name that is one of my favorites listed in the a16z’s Marketplace 100. I suspect it is because I have become very familiar with the Envato imprimatur as a customer of their website template catalog.
7. Outdoorsy.com: Another great name is Outdoorsy—albeit a made up name, Outdoorsy is a super cool name for people who like to be outdoors and serves as the moniker for a RV-rental startup.
8. Tradesy.com: Kinda similar to the business model of Kidizen, Tradesy, is an online marketplace that allows its customer to sell their lightly used, high-end women’s wear and accessories to other women who want to buy those goods. The seller is also able to use the money earned from their sales to purchase other desired goods listed on the Tradesy marketplace.
9. Vacatia.com: Next on my list favorite brandables in the Marketplace 100 is Vacatia. A fictitious word derived from the word, vacation. This online marketplace empowers travelers seeking upscale resort destination accommodations to book just that. Vacatia is a very cool brandable name and fits this business model perfectly.
10. Booksy.com: Booksy is another fictitious brandable name that I like. Through their marketplace, one can book appointments with beauty and wellness professionals in a city near you.
Again, I highly recommend anyone who is affiliated with a startup, works in the tech space or is an aspiring entrepreneur to check out the Marketplace 100 report.
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