by Deyy Lockett | Feb 29, 2020 | Brand Identity, Brandable names, Branding, Entrepreneur, Naming, Social Media, Start-Ups, Unicorns, Venture Capital, Ventures
So, I recently reviewed the a16z Marketplace 100 report written by Bennett Carroccio and Andrew Chen of venture capital firm Andreessen Horowitz and disseminated to me about a week ago via Angel List. According to the a16z report, the Marketplace 100 is “a ranking of...
by Deyy Lockett | Feb 24, 2020 | Brand Identity, Brandable names, Branding, Entrepreneur, Monikers, Naming, Social Media, Start-Ups
The other day, I decided to do a quick scan of the Chicago tech scene recognizing that the approaching spring season not only signals a change of our current weather patterns, but also announces movement on the start-up scene, as well. So, with that in mind, I...
by Deyy Lockett | Feb 2, 2020 | AI, Brand Identity, Brand Messaging, Brandable names, Branding, Entrepreneur, Etsy, Fiverr, Generic names, Google, Instagram, Monikers, Naming, Pinterest, Social Media, Start-Ups, Unicorns
Have you ever awaken in the middle of night in a cold sweat with a burning idea? Have you ever woke up in the early morning hours because an idea you have been nursing or cultivating in your mind is pulling at your heartstrings or poking you in your side for an...
by Deyy Lockett | Jan 31, 2020 | Branding, Naming, Productivity, Start-Ups, Ventures
So, we are 31 days into the New Year. We have packed up all the holiday regalia by now or not and resigned ourselves to the fact that we are into 2020 for the long-haul, and that there is no turning back. 2019 is a blur in our rearview mirrors as we set our sights on...
by Deyy Lockett | May 1, 2016 | Brand Identity, Marijuana Industry News, Naming, Start-Ups, Ventures
In September 2014, I, like many Americans around the country shockingly viewed a news report broadcast by my local TV station about former Alaska KTVA reporter, Charlo Greene. At the end of her on-air news report, Ms. Green dropped the F-Bomb, and tendered her video...
by Deyy Lockett | Apr 25, 2016 | Naming
It is the question that has plagued man throughout the ages. That perennial question: what came first, the chicken or the egg? Wait . . . don’t stop reading—I am not going to bore you with some exploratory discourse that ponders the existential continuum of chickens,...
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